Briefly exploring Modernizing Polling and Data: The short version.

This video is a critical comparison of certain aspects of how traditional political and/or social polling usually functions, and was in which relative small adjustments can make oversized improvements.

Our intention here is not to bash polling, rather we want to make it better. Unless we can be frank and open about shortcoming, we cannot improve.

For a deeper look into this subject, we also have produced a separate video (click here) which offers more details on a better path forward (which does allows you to keep any preferred methodologies or vendors in place). If you can keep preferred practices intact will getting better results, why wouldn’t you be interested?