Data, Data, Everywhere . . .
but you need more than mounds of raw data - you need actionable, digestible, human-friendly data.
Data drives everything: Data is no longer an obscure subject to leave to techies, rather it should underpin all major decisions.
Democrats need world-class analytics and visualizations that making understanding data easy; adaptive, robust and affordable polling that goes beyond the horse race; the ability to use every voter interaction to collect deep-data; and the expertise to leverage and consolidate data into actionable, comprehensive strategy. We can help you achieve this, in a cost-effective manner that respects data-ownership and even existing vendor relationships.
If currently your data operations and consumption are not outright enjoyable, seamless, incredibly helpful and informative, and cost-effective, we should talk.
To learn more about our core partner and data processor, please visit Starfire Consulting.
Dems+Data = Disjointed and Antiquated
Let’s Fix This!
Click below for a snapshot document regarding our mission, what we mean by “data”, and our experience:
Yes, we agree: This page contains a lot of information. But we have first-hand experience with campaigns, polling and Democratic data-infrastructure that literally keeps us up at night with worry, so we are doing everything we can to be heard.
To make an analogy, it seems that Democrats are still using rotary dial while Republicans always have the latest smartphone. We can help make your data better, faster, easier... and more productive.
All we ask is that you take a quick look at this page - feel free to skip/click around, open some of the handouts, watch small parts of the videos, and just get a general sense of things. And if at anytime you would like to have a personal discussion, feel free drop us a line - we're eager to help with any questions whatsoever.
We know that without proper context and background some of the materials below may be a bit “geeky”, so please don’t hesitate to reach out. We called 2016 for Trump well in advance, and having been working ever since to do our part to avoid a similar debacle in 2020. We have the tools and experience to help, if Democrats are open to listening.
Thank you in advance for your time!
1 - A Brief Introduction:
Know Your Knowledge Research was formed to bring together some of the best and brightest people and companies in the data-world to tackle what we see as a glaring and dangerous issue: Democrats are far behind the ball in all things “data”
It goes far beyond the current contentious initiative to consolidate state voter file data. It includes modernizing polling (which currently is disjointed and expensive for limited results), needs to involve behavioral/perceptual/attitudinal metrics, and must go beyond creating a warehouse of what often is static, even antiquated data.
Our least experienced principal has ~20 years in the data world, with a CV including creating patent-pending software, developing proprietary systems and being instrumental to the success of the largest projects in market research history. Other principals have held executive positions in tech companies that literally developed the data-industry from the ground-up, worked on the original Harris Poll, and much more
A) Reading Break: VidEo Presentations:
Better Polling: Exploring one avenue of data modernization
Go from disjointed and unguided to streamlined, visualized deliverables that let the data speak for itself
A 5 minute introduction to deep-data
The status quo said this candidate was a total loss, our analysis of the same data showed a winner.
A short video highlighting modern data advantages
If you only have a few minutes, this video provides an overview of what better data deliverables means.
2 - Our Strengths:
To us, merging hundreds of disjointed data sources or producing 1000’s of customized graphical PowerPoint reports is quite literally just another day in the office. Our experience ranges from overnight-turnaround bespoke projects; to multi-year, multi-location projects with 5000+ report deliverables; to video-based projects analyzing every facet of media immersion in 10-second increments for 100s of participants . . . and everything in between. We don’t speak in buzzwords, farm out our work, or deliver half-measures.
We create unique solutions for our clients, and we only work one way: As a trusted partner and team member, fully invested in your success. We listen, consult and deliver what YOU need. We have no interest in power, fame, or glory; our only goal is to bring better data to Democrats - not just to win elections here and there, but to effectively govern and move the world forward.
Our experience with data is real world, functional, industry leading, and actionable. Meaning, we understand the real nuts and bolts, the software, the methodologies, the actual how-it-gets-done. It’s one thing to speak in broad terms of “consolidating” data (as the current DNC initiative aims to do), or to chase the latest buzzwords (like AI or social media or …) but at the end of the day data is just 0s and 1s. It is how these 0s and 1s come together that matters, and this is where our team is absolutely world class.
B) Deeper Dives: Benefits of modernized data:
Our Glossy Research Guide: A take away booklet
Walk-through an example automated report
3 - Our Proposal:
Let’s have a chat. Free, and without obligation.
Seriously, we need to talk. The political world is full of operatives, consultants and strategists that have earned their positions and voices, but skilled technical providers should be brought in for technical tasks. At Know Your Knowledge, we have invested thousands and thousands, both in hours and dollars, into understanding the Democratic data situation.
The expertise we offer will augment, streamline and modernize Democratic data - meaning you’ll get more for your money and make better decisions faster. Democrats invest valuable, perhaps absurd, even obscene amounts of money into data operations. Shouldn't you have the best-of-the-best on your side?
Let’s talk soon. Even better than a standard contact page link, feel free to call me, Lorenzo Marinelli, directly on my cell at 610-533-5792.
C) Position Papers:
Our white paper: Back in Dec 2016 we began contacting Democrats, with this letter
A 1-pager: Admittedly a sales letter doing double duty as an explainer of why deep-data is needed